MICHIGAN ADS

Digital media. 2018/2020

While an intern with Michigan Athletics, I created assets for both digital and print, including ads for ticket sales. Featured here are both an example of the ads I worked on back in 2018 that followed university branding guidelines, and my re-imagination of those ads.

Keeping with the same typefaces and a similar aesthetic, the re-imagined ads feature more dynamic photography to better express the action and excitement of games, as well as a limited color palette. These also feature selected lines from Michigan’s Fight Song to help underscore the deep tradition of Michigan Athletics.

ORIGINAL TICKET AD CREATED AS AN INTERN (2018).

RE-IMAGINED TICKET AD (2020).