FOSTER GRANT SUSTAINABILITY

Digital media, photography. 2023

Campaign created at MMB for Foster Grant’s eyewear sustainability initiative, Recurcul8. Assets included digital posts for social media, print, and a placement in the digital edition of WWD. The campaign not only included a photoshoot, but also a trash cleanup ahead of Earth Day.

ECD: David Register
ACD: Alan Duda
AD: Alexa Caruso
CW: Hannah Glickenhaus
Photographer: Liz Von Hoene
Producers: Julie Powell & Sara Ventetuolo
Agency: MMB